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Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
- Sales Rank: #539399 in Books
- Brand: Brand: Prentice Hall
- Published on: 2011-07-04
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.90" l, 1.55 pounds
- Binding: Paperback
- 448 pages
- Used Book in Good Condition
Most helpful customer reviews
3 of 4 people found the following review helpful.
This book is intolerable
By Brian
Maybe it's just me (I have no marketing background but desperately want to learn for my start-up) but I cannot get hardly anything out of this text. I have tried very hard to tread through the writing and learn something useful but chapter after chapter seems to be the exact same thing... overly wordy, rambling & unnecessarily academic writing with no comprehensible message behind it, no strategies I can apply to my own business and no organization that I can make sense of. Feels almost like I'm reading a paper a college student BSed their way through with a whole bunch of long words and cryptic sentences in order to sound impressive. What a rip-off. I paid $70 for this and it has been the most useless book I've paid for in my research process (and I've read 16 other books thus far to help me with my venture).
The only reason I'm giving this two stars and not one star is that out of the first six chapters I've read, two of them actually made sense. One was on International Marketing and did a very good job explaining the technology limitations of other countries and the ways foreign citizens adapt to this and use technology. This is actually very helpful information and I'm going to use it. The second was on the legal and ethical aspects of using the internet. It gave an extremely concise explanation with lots of info and it was easily understandable. Unfortunately, I've read a chapter like this over and over and over again in pretty much every e-business book I've picked up so far so it's getting old.
2 of 2 people found the following review helpful.
Bought for school
By StlAmazon
Required to buy this book for Marketing 3721 class and we rarely used it. Even when we did, I felt the text was out dated and not very informational.
2 of 2 people found the following review helpful.
Very simplistic
By John
Not worth the price. Most of the concepts are pretty superficial. The authors are also a little behind on the times.
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